With a planned yearlong residency on Fairfax, the Heaven store is one of 15 retail locations Marc Jacobs plans to open in the U.S. Thom Stevenson, who was a longtime employee of Marc Jacobs.” “Even the seltzer we are serving in the store was created by B. “Everyone has some relationship to Marc or myself,” said Nirui, pointing to a glass case of one-off necklaces created by New York jeweler Beepy Bella using dead stock Marc Jacobs charms and trimmings. The store also stocks an assortment of T-shirts and hoodies from likeminded young brands such as Cynthia Lu’s Cactus Plant Flea Market, L.A.-based streetwear line Online Ceramics and Miami-based Stray Rats. The line taps into Jacobs’ heritage of collaborations, and channels today’s fashion bootlegging impulse, incorporating outsiders like Aussie DJ Elliot Shields, who made the cartoonish “Sweet Girl” intarsia graphic on a mohair sweater South Korean webcomics artist Ancco, who made the brand’s flower-shaped rugs, and Japanese anime artist Hideyuki Tanaka, whose characters are on the Heaven website and on throw pillows. There are magazines (a 2002 issue of The Face covered by Courtney Love) books (“David Bowie: The Man Who Fell to Earth”) records and DVDs (Kim Gordon, Chris Cunningham), and toys (a Monchhichi from Nirui’s own collection).Įverything is priced with accessibility in mind, from $35 to $395, with the exception of a treasure trove of vintage Marc Jacobs runway shoes from the early Aughts, including a pair of rainbow metallic platform boots from Nirui’s favorite runway collection, the raver one from spring 2017. Inside the 767-square-foot store along L.A.’s streetwear row, Heaven baby Ts, mohair knits, tartan mini dresses, gummy letter necklaces, nylon shoulder bags and two-headed Teddy backpacks share space with vintage collectibles. “She is the keeper of that spirit but not nostalgic, seeing it and feeling it as it rolls.” “So much of what she is doing is rooted in today but she has an appreciation for the parallels,” said Jacobs, Face Timing in from New York for a virtual store tour. Heaven is the vision of new face of Marc, 30-year-old creative director Ava Nirui, an Australian fashion bootlegger who first attracted the designer’s attention with her viral “Mark Jacobes” hoodie, and was hired as the brand’s special projects director after stints at Helmut Lang, Opening Ceremony and Vans. Jing Gao to Release First Cookbook: 'The Book of Sichuan Chili Crisp'
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